“The story weaves together is a mixture of entrepreneurship, risk-taking, human creativity, and a history of west coast boatbuilding and how this boatyard did its work and thrived. Shindler is an excellent story teller. The book is a highly entertaining and the illustrations and photos are outstanding. And through all the story of Ed and Dugie Freeman and their boatyard, there is a blue-collar approach of getting things done no matter the cost.
Also, scattered throughout the book are nuggets of information on how to run a successful, complex business, told with a blue-color spin which the Freemans were known for.
You are not likely to find Ed and Dugie’s approach to accountability and customer service (as told by Shindler) in the Harvard Business Review: They make plans, stay on task, implement decisions, accept responsibility, learn from mistakes, rarely hesitate, rebound from hardship, and when the bell rings they’re ready to come to the center of the ring even if it includes the possibility of taking a good ass-whipping. At their core Ed and Dugie Freeman were these kinds of people.”
Bruce J. Cole
Publisher & Editor, National Fisherman Magazine (1975-1994)